Properly is a Canadian real estate technology company transforming the home buying and selling experience with AI-powered home valuations and a modern, streamlined service. Properly launched in 2018 with the goal of empowering Canadians in their journey of homeownership.
Traditionally, homeowners looking to purchase their next home faced a stressful dilemma: sell their old property first and risk moving twice, or buy first and risk holding two mortgages if the old property doesn't sell in time. With Properly, home buyers will never miss out on a home they love because they haven't sold their current one.
Properly lets homeowners secure the financing needed to purchase their next home so they can act quickly when they find a home they love. Once they've moved into their new home, Properly lists their old home on the market, so they can avoid living through showings and open houses, which is especially important during the pandemic. Customers can choose to work with one of Properly's in-house real estate agents to help them navigate the purchase and sale process. Properly's service costs the same as working with a traditional real estate agent; however, it comes with added financial benefits such as avoiding paying for two mortgages or incurring bridge loan costs. Within the first month of offering this new service, Properly was flooded with demand from thousands of Canadian homeowners.